Your Band Can Sell T-Shirts on Facebook and Other Social Media Platforms
In recent years, the music industry has changed a lot. With the invention of digital music players and platforms, fewer people go down to the local record or CD shop to find new music and buy an album. Also, thanks to social media, it is much easier to find others to talk about favorite music, new releases worthy of buying, or where to purchase a t-shirt.
The industry may have changed, but you can use this to your advantage if your band wants to sell t-shirts on Facebook, albums on iTunes, or connect with fans on Twitter.
The Rise of Social Media
Individuals today are online constantly as a result of the advancement of mobile technology. Instead of attending a concert and telling friends about it later that night, the next day or a week in the future, fans can post pictures and share stories immediately through social media platforms like Facebook, Twitter, and Instagram. This allows information to travel much faster, and people can find out about your band quicker and easier than before.
Most people love sharing their experiences, as well as their likes and dislikes. That is great news if you have a band. Record a great track or album, or play an awesome show and people will notice, and they will tell their social network. This can lead to a greater following in a much quicker timeframe than in decades past. It can also lead to greater sales of merchandise.
Increase Returns by Selling T-Shirts on Facebook
Though social media has created new ways to gain recognition quicker and easier than ever before, it also means increased opposition in a marketplace that has always been competitive. It is very difficult to make money through merchandise sales, and for most bands, the best opportunity they had was to sell CDs and t-shirts at concerts.
Even those able to get their music or other products into stores had paper thin profit margins. Some estimates indicate a band would make around $1 from the sale of a full priced album, and around 18 pennies on the dollar for a t-shirt.
However, social media and modern technology has once again come along to help. With sites like Galloree.com, artists and musicians can upload their band logo on many different products for customers to purchase. The band can decide the price and profit margin, and Galloree will take care of the rest.
One of the major advantages to a setup like this is there are no minimums on ordering merchandise. In the past, you would need to order dozens, if not hundreds, of items and pay initial setup fees. With Galloree, you can print as many or as few as you want. Plus, customers can purchase your products on Galloree, or your band can sell t-shirts on Facebook, Twitter, or other social media outlets.
Making it in the music industry is difficult, but with the advancement in social media and sites like Galloree.com, your band can make a splash – and some money.